Xinzuo brand is built on the idea of making exceptional knives accessible to people all around the world. We believe that quality tools should not be regarded and priced as status symbols, but as tools to improve people’s lives. Quality sharp knives make food preparation easier, safer and more fun. Our goal is to improve people’s lives and their relation with cooking thanks to our ingenuity, quality and design. Studies point out that regular people, on average, spend many years’ time in their lifetime cooking. Our mission is to offer the best quality knives to a broad range of consumers spacing from single steel blades up to extremely complex multilayered super-steels. Improving the life of people, one knife at time, from world-class chefs up to loving grandmothers.